Running an online store on Shopify provides endless opportunities to showcase your products creatively. One of the most effective strategies to enhance your customer’s shopping experience is by adding products to specific pages across your website.
Whether featuring seasonal promotions, special collections, or tailored product showcases, placing the right products on the right pages can increase engagement, improve navigation, and drive sales.
In this blog, we’ll walk you through how to add products to specific pages on your Shopify store. We’ll break down the process into simple steps, making it easy for you, even if you’re new to e-commerce. This method is particularly beneficial for businesses based in the US where localized content and personalized product displays can significantly boost user engagement.
Why You Should Add Products to Specific Pages on Shopify
Before we jump into the “how,” let’s look at the benefits of adding products to specific pages on your Shopify store. This strategy can transform your website’s user experience and drive conversions.
1. Create Tailored Shopping Experiences
By adding products to dedicated pages, you can offer a personalized experience for your customers. A page showcasing the “Summer Sale” will display only the products on sale, making it easier for visitors to find exactly what they’re looking for. This not only enhances the shopping experience but also increases the likelihood of conversions.
2. Highlight Key Products or Promotions
Running a special promotion or launching a new collection? Adding those products to specific pages allows you to highlight them front and center. Whether it’s a limited-time deal, a seasonal collection, or a flash sale, showcasing products on dedicated pages ensures maximum visibility and relevance.
3. Simplify Navigation and Improve Usability
Having a well-organized store is crucial to keeping your customers engaged. When products are grouped on specific pages, shoppers can easily navigate to what interests them most, improving the overall user experience. The more streamlined the shopping process, the more likely visitors are to stay on your site and make a purchase.
4. Increase Sales and Conversions
Strategically displaying products on relevant pages increases the chance of a sale. Customers who land on a page that features carefully selected products are more likely to add items to their cart. When products are grouped based on seasonality, trends, or promotional offers, they create a sense of urgency and relevance.
Steps to Add Products to Specific Pages on Shopify
Now that you understand the benefits, let’s dive into the practical steps to add products to specific pages on Shopify. Follow these easy-to-understand instructions to get started:
Step 1: Create or Edit a Page
The first thing you need to do is either create a new page or edit an existing one on which you want to display your products.
To Create a New Page:
- Log in to your Shopify admin dashboard.
- Navigate to Online Store > Pages.
- Click on Add Page.
- Give the page a relevant name, such as “Winter Sale” or “Exclusive Collection.”
- Add any necessary introductory text, images, or banners to set the tone for your page.
To Edit an Existing Page:
- Go to Online Store > Pages in your Shopify admin.
- Choose the page you want to edit.
- Modify the content as needed, adjusting it to fit the products you plan to showcase.
Once your page is ready, it’s time to move on to adding the products!
Step 2: Use Shopify Apps for Dynamic Product Displays
If you want to add more dynamic and customizable product displays to your page, Shopify apps are the way to go. These apps provide you with the tools to display products based on collections, categories, or even customer preferences, without needing to touch any code.
Popular Shopify Apps to Add Products to Pages:
- PageFly: A drag-and-drop page builder that lets you create custom product grids and displays products in any format you choose.
- Product Filter & Search: This app allows you to display products based on specific tags, collections, or attributes, making it easier for customers to find exactly what they want.
- Shogun: Another page builder app that offers more control over product displays, allowing you to create highly customized layouts with a visual editor.
Step 3: Add Products Using Shopify Sections (If Your Theme Supports It)
Some Shopify themes come with a built-in feature called Sections, which makes it incredibly easy to add products to specific pages without any coding or third-party apps. Sections provide a simple, user-friendly approach to displaying products.
Steps to Add Products Using Sections:
- From your Shopify admin, go to Online Store > Themes.
- Click Customize next to your active theme.
- In the theme editor, select the page you want to edit or create a new one.
- Click on Add Section and choose a product section type, such as Featured Products or Product Grid.
- Customize the section to feature the products you want to display on the page.
If your theme supports Sections, this is the easiest and fastest way to add products without any technical knowledge.
Step 4: Link Products to Other Pages or Collections
If you want to link specific products from one page to another, Shopify makes it easy to create connections between your products and other parts of your website. This is especially useful if you’re trying to cross-sell products or direct customers to special offers.
Steps to Link Products:
- Go to Online Store > Navigation in your Shopify admin.
- Select the menu where you want to add the product link (e.g., Main Menu or Footer).
- Click Add Menu Item and select Link.
- Choose the product or collection you want to link to and add it to your menu.
This method allows you to seamlessly connect customers to the right pages, encouraging more interaction with your store.
Final Thoughts
Adding products to specific pages on your Shopify store is a simple yet highly effective way to enhance user experience and increase sales. By tailoring your pages to reflect seasonal trends, promotions, or customer interests, you create a more personalized and engaging shopping environment.
You have multiple options to display your products in the most effective way possible. And if you’re targeting customers in US, consider customizing your product pages to reflect regional preferences, holidays, and cultural trends — it will improve both user engagement and conversion rates.
FAQs
1. Do I need coding skills to add products to pages?
No, you don’t need advanced coding skills. Shopify apps like PageFly and Shogun allow you to add products without coding, and if you’re comfortable with HTML, you can customize your pages even further.
2. Can I add products to a specific page for a limited time?
Yes, you can create seasonal pages or limited-time promotions by simply updating the content on the page to reflect the products you want to feature.
3. Is it possible to add a collection of products instead of individual items?
Yes, you can display entire collections on custom pages, either manually or by using Shopify’s product sections and apps that support collection-based displays.
4. How can I track the success of products added to specific pages?
You can track product performance by using Shopify’s built-in analytics or integrating Google Analytics. Look for metrics such as page views, click-through rates, and conversion rates for the products displayed on specific pages.
